sTARTUp PITCHING — sTARTUp Day - Most Startup-Minded Business Festival

sTARTUp PITCHING

Startups – this is your chance to shine in front of 3000 attendees from all over the world: potential investors, clients, partners, and international media. In addition to visibility, the best startups will be listed among the greatest in the region and awarded fantastic prizes.
We’re looking for the brightest early-stage startups looking to get a kick-start in their fundraising goals for 2026. With three investments, equity-free cash, legal help and cloud services up for grabs, this is your chance to take the stage and win BIG! 

We're not limiting the competition to any specific vertical. Whether you're building a DeepTech product, innovating the banking industry, creating hardware, working on achieving SDGs, we encourage you to apply. Our investment partners are looking for startups with a live product in hand, accompanied by traction or feedback, a formidable team, and the readiness for investment. If your startup isn't ready for investment yet, don't hold back – you can still compete for other valuable prizes.


Two-part application process

This year, sTARTUp Pitching takes place in two parts.  

In the first round, you’ll first need to assess your startup’s current development status on a scale of 1-9 across six areas using The KTH Innovation Readiness Level™ model:

Ϟ Customer Readiness Level (CRL)
Ϟ Technology Readiness Level (TRL)
Ϟ Business Model Readiness Level (BRL)
Ϟ IPR Readiness Level (IPRL)
Ϟ Team Readiness Level (TMRL)
Ϟ Funding Readiness Level (FRL)

You can find detailed information about how to score your startup on each aspect HERE.
Be honest! We don’t expect you to score high on any aspect, but our investors do need a realistic overview of your current state.

In the second round, we'll ask you some additional questions based on which our jury will make the decision for the TOP30. 



The sTARTUp Pitching Prizes in 2026


Ϟ Up to €200,000 EstBAN-led syndicate investment
EstBAN is putting together an angel syndicate to invest up to €200k in the most investable startup team from the sTARTUp Day 2025 deal flow. EstBAN syndicates have invested almost €2.7M into awesome startup companies. You can find skyrocketing teams from our portfolio like VSight, Jeff App, Fractory, TranslateWise, ATOM Mobility, Adact, and numerous others.

Ϟ Up to €200,000 deep tech investment from BSV
BSV is an early-stage VC dedicated to developing the Deep Tech, Life Science and Dual-Use Tech ecosystem in the Baltics and Nordics. Their focus is on early-stage individuals and teams that are engaged in research and development and are seeking to address complex technical challenges with significant potential for commercial applications.


Ϟ €10,000 equity-free cash from Swedbank
Our partner Swedbank will give €10k equity-free cash to one of the teams to fund their growth.

Ϟ €10,000 legal support from Sorainen 
Legal advice worth €10,000 from award-winning international law firm Sorainen, who has advised numerous startups, including Bolt, Sunly, Veriff, Montonio, Äio, and Nanordica Medical. Sorainen has acted as legal adviser on either the startup’s or the funders’ side in 5 out of 13 transactions that have given birth to the Baltic unicorns—many of which have sustainable missions at the core of their business. Sorainen was ranked among the Top 30 most innovative law firms in Europe by the Financial Times in 2024, and is shortlisted again in 2025.

Ϟ Pitch deck legal proofing & 6000€ legal support from Triniti

TRINITI will provide pitch deck legal proofing for all TOP30 startups (making sure that the pitches are bullet-proof from the legal perspective). In addition, TRINITI will give out up to 6000€ worth of legal support to selected TOP startups. TRINITI is a pan-Baltic full-service law firm with a strong focus on advising the technology sector. TRINITI’s attorneys are experienced in advising startups in all the stages of a startup’s life cycle – from the first pitches to exit.

Ϟ Mentorship and advisory worth €120k from Values360Ventures

Values360Ventures fosters the adoption of Core Values among global investors to drive a new wave of impact investing in SMEs. Vales360Ventures helps startups grow and go global, with experise in expanding into Africa, Asia and the Middle East. One winner will receive a year of mentorship and advisory to support market entry, business development and initiative engagement.

Ϟ Pitching training for TOP30
Teams who have been chosen to pitch in the TOP30 will get a chance to take part in intense pitching training.


PITCHING TIMELINE


DATE

EVENT

October 6

Applications open here

November 7

Applications close

November 14

Announcing to the startups who proceed to round II

November 23

Deadline for submitting round II information

December 9

Announcing the TOP30 

January 29

TOP30 pitching at the sTARTUp Day Pitching Stage

January 30

The TOP 5 will pitch at the sTARTUp Day main stage, the jury will decide and announce the winners.





Tickets from €109

Tickets

All ticket types grant access to all three festival days on 28-30 January 2026. If you're not sure which ticket to get, check out our FAQ section. 

Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Visitor

179 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Ecosystem

179 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Startup

159 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Investor

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Executive

259 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.

Researcher

179 €
BUY NOW
Venue access
Ϟ Day 0: Side Events on January 28
Ϟ Day 1 on January 29
Ϟ Day 2 on January 30
Matchmaking
This is where the magic happens. Through our matchmaking app, you can schedule 20-minute meetings with participants and meet them at our matchmaking area. General access to the matchmaking app will be available at the beginning of the festival week.
Stage program
There will be three stages at sTARTUp Day 2026 – Starlight Stage, Insight Stage, and Pitching Stage – with speakers and presenters who cover a variety of topics for every taste.
Explore the Demo Area
This is the Mecca of Entrepreneurship! Explore the latest innovations and discover new products, services, friends, opportunities and perhaps, your new career challenge.
sTARTUp Night
The legendary sTARTUp Night wraps up the first conference day on January 29. The afterparty is bringing together the coolest festival visitors, good music, and lots of surprises!
Seminars
Practical seminars to sharpen & level up your skills.
Side events
Vibrant side events take place all over Tartu before and during the official festival.
Early access to matchmaking app
With early access, you’ll gain access to our matchmaking app two weeks earlier than most people. Use the opportunity to get a head start and request meetings with the hottest participants before all their slots are full.
VIP Reception
Celebrate the beginning of sTARTUp Day in style! The VIP Reception brings together speakers, investors & executives for an unforgettable night.
VIP Lounge access
Escape to your lounge where you can kick back and relax, get some work done, or prep for the next meeting.
Investor Day
Investor Day on January 28 is an exclusive investors' meetup to share experiences, learn from each other, and create meaningful contacts. Structured in a way you'd feel both elevated by and busy with new ideas while leaving enough room for networking.
Executive Breakfast
Executive Breakfast on January 29 before the main program is about taking the time to listen, talk, and network with other leaders alongside delicious food. This is the place to bounce your thoughts and learn about challenges and solutions across different industries.
Private Q&A with speakers
All Executive, Investor, and Speaker pass holders can join private Q&A sessions at the VIP Hall to ask speakers further questions after their presentations.
List of attending investors
Startups will see the participating investors' list (investor's name + investment fund's name) which enables them to request meetings with the right investors through our matchmaking app.
List of attending startups
There are over 300 unique startups at sTARTUp Day, which can be quite overwhelming at times. We'll send you a database of all of the participating startups so you can browse through them all and select the ones you want to meet beforehand.
Personalised startup matches
With the help of our good friends from Dealum, we will find the most relevant startup matches based on each investor’s profile. This means that investors will get a list of hand-selected startups that meet their requirements, making it even easier to meet the right startup.
Visibility at sTARTUp Day website
All validated startups and the biggest VC funds will be featured on the sTARTUp Day website.