What’s in it for you, executive?
Executive-only events
For corporate executives who make strategic decisions for breakfast, lunch, and dinner. Our Executive events will bring you together with like-minded peers over some good food before the beginning of the official sTARTUp Day program. More details TBA!VIP treatment
All executives are welcome to join the VIP Reception taking place on the evening of 28th January. You will be treated to great music, and above all spectacular company. At the venue, you'll have access to the VIP lounge to take a breather and relax between meetings.Early access to the matchmaking app
sTARTUp Day brings together thousands of startup-minded people from all over the world. Our matchmaking app Brella allows you to request meetings with startups, speakers, other executives, and VIPs. You’ll get access to the matchmaking app two weeks before the general public, so you can agree on meetings before all the popular slots are full.A program full of trends, experience and inspiration
150+ speakers will share their thoughts, expertise and inspiration over the two days of the main festival program. This is the heart of sTARTUp Day and we thrive on making your eyes sparkle.As an executive, look out for talks about:
- Emerging trends in the startup ecosystem to stay ahead of the game;
- Case studies of successful startup-corporate collaboration;
- Inspirational stories from all walks of life to keep you going until the next big event.
We're still working on the lineup for the next edition, but until then, see who spoke at sTARTUp Day 2025.
Explore the latest innovations at the demo area
Consider the demo area an immersive startup haven. This is where you’ll find all of the brightest startups, latest innovations, the most relevant startup support organizations, new friends and fresh ideas. Each and every demo area company is vetted to make sure they offer value to the participants and vise versa.
In 2026, we've divided the venue into three thematic areas:
- Startup street exclusively for... you guessed it, startups!
- sTARTUp Tartu for the local startup ecosystem and innovation within
- Partner land where you'll meet corporations and ecosystem players who work 1:1 with startups
The legendary sTARTUp Night
Our afterparties are more than just events – they're experiences you can't afford to miss. It's the place to be to network while kicking back & relaxing. Just a couple of examples from previous years are Tartu’s first-ever parking lot party, a performance by prorapsuperstar Tommy Cash surrounded by a 270° video projection (before he was Eurovision-level famous), and a true Viking Challenge. When it comes to legendary moments, sTARTUp Night takes the crown and sets the tone for all networking parties to come!.. and dozens of other side events that bring together communities
What’s a business festival without legendary side events? The city of Tartu will become an exciting sTARTUp hub during the festival with events happening all over the city day and night. From workshops to tours and parties, whatever you're interested in, we've got you covered.
A unique festival atmosphere
To sum up everything above – sTARTUp Day is a unique blend of conference and festival. Through everything we do, we preach a startup mindset and strongly believe that the best deals come when you're having fun. That's why we take special care of making sure that there are plenty of opportunities to let your hair down and take part in fun activities that have nothing to do with spreadsheets, pitches or Notion boards.Through unexpected inspirational talks, surprises in the demo area, one-of-a-kind side-events and the coolest community that emits their passion for the startup ecosystem, come experience what it means to take part in a true startup festival.