sTARTUp Day will take place on January 29–31, 2025, at the University of Tartu Academic Sports Club (Ujula 4).

1. Pick Up Your Badge & Wristband Early

Your festival badge grants you access to sTARTUp Day 2025 events and side events. Before picking up your badge, make sure you have completed the ticket registration form.

You can collect your badge at the following locations on the 29th of January:

• Investor Day – Lydia Hotel
• Executive Day – Vilde ja Vine
• VIP Reception - Vilde ja Vine (for investors, executives, and speakers)
• Main Badge Pickup Point is the University of Tartu Academic Sports Club (Ujula 4)

All city buses in Tartu are free for festival badge holders during the event (January 29–31)!

2. Plan Your Personal Schedule

sTARTUp Day offers an extensive program with keynotes, panels, workshops, and networking opportunities. Use Brella to schedule meetings and maximize your connections.

The program for sTARTUp Day 2025 is:
Side Events on January 29
Festival Day 1 on January 30 (doors open at 9 AM)
Festival Day 2 on January 31 (doors open at 9 AM)

Key events to note:

• Investor Day (January 29 at 14:00) at Lydia – exclusive meetup for investors
• Executive Day (January 29 at 15:00) at Vilde ja Vine – tailored for business leaders
• Opening Words and Show (January 30 at 10:00) – let’s open this festival with a big bang
• sTARTUp Night (January 30 at 20:00) at Delta Center Underground Parking Lot – the ultimate networking party
• sTARTUp Pitching Grand Finale (January 31 at 15:00) – where the best startups compete for recognition and investment

Find the full agenda on the website and your Brella app!

3. Experience the Rock-Themed sTARTUp Night

This year’s sTARTUp Night is all about rock and rebellion, embodying the raw energy and boldness that define startups. Taking place on January 30 in Delta Center Underground Parking, this afterparty will be packed with high-energy networking, surprise performances, and an atmosphere that fuels bold ideas. Whether you're looking to get valuable connections, share ideas with like-minded innovators, or simply let loose after a day of inspiring talks, sTARTUp Night is the place to be. Expect live music, interactive experiences, and an unforgettable vibe where deals get made and collaborations take root.

4. Use HOPP Discount Code for souvenire!

Want to take home something special to remember sTARTUp Day? HOPP, Tartu’s best design store located at Küüni 4, offers festival attendees an exclusive 10% discount on all purchases upon presenting their festival ticket or badge. Discover unique creations from local artists and designers – the perfect souvenir to take a piece of Tartu’s creative spirit home with you!

5. Be Environmentally Conscious

All food vendors at sTARTUp Day are equipped with the Ringo system, ensuring the use of reusable dishes. To stay hydrated, bring your own water bottle, as free drinking water is available throughout the venue. Additionally, we encourage all attendees to opt for public transport or walk, helping us keep Tartu green and sustainable!  And again - all city buses in Tartu are free for festival badge holders during the event!

6. Explore Southern Estonia

If you're already in Tartu, take the chance to explore the beautiful surroundings of Southern Estonia. Otepää & Kääriku offer a winter paradise for skiing enthusiasts and stunning landscapes for hiking. Mooste & Põlva County are known for their historic manors and peaceful forest trails, making them a perfect destination for both nature lovers and culture seekers. Setomaa charms visitors with its unique traditions, handmade crafts, and authentic local cuisine.

You can learn more about Estonia also from Visit Estonia.

7. Share Your Experience & Make New Connections

Want to let everyone know you're attending sTARTUp Day? Use our social media visuals and the hashtags #startupdayfest and #startupday2025 to spread the word!

There are a few text snippets and two types of visuals you can use – one with the option to add your picture and the other with the work already done for you. Use the "I will be attending" visuals and let everyone know you're coming! (Click here to get the frames!)

The event is co-organized by the City of Tartu, the University of Tartu, Tartu Science Park, Tartu Biotechnology Park, Tartu Business Advisory Services, Tartu Centre for Creative Industries, and Swedbank. The international activities of sTARTUp Day 2025, introducing Tartu and Estonia as attractive tourism destinations for business and networking, are supported by the European Regional Development Fund (30,000 euros for 1 event).