sTARTUp Day 2024 will take place at the University of Tartu Sports Centre (Ujula 4). Here's a short overview of the different areas the festival has to offer.


sTARTUp Day 2024 will take place at the University of Tartu Sports Centre (Ujula 4, Tartu) – the only venue in the city of Tartu that can accommodate 4,400 people and where an authentic festival atmosphere can be created.
  • Get directions to the venue here.


There are going to be three stages at sTARTUp Day 2024: the Starlight stage, the Insight stage, and the Pitching stage. The Starlight and Insight stages offer a diverse inspiring-educational stage program including world-class speakers and 20 different topics. Over the course of two days, 80+ startups are going to pitch their ideas on the Pitching stage. 

Seminar area

The stage program will be complemented by hands-on seminars, located on the third floor, where professionals share experiences and insights from their fields.

Demo area

This is where startups and companies can showcase their products, technologies, and the latest innovations. 

Matchmaking area

This is the place where the magic happens. Using the app, you can schedule 15-minute meetings with other participants of sTARTUp Day 2024. Once the meeting is confirmed, you will be assigned a table in the matchmaking area powered by Adapter.

Food Court

Although the program is full of interesting speakers and topics – you should also remember to get some fuel for your body. The food court is the place where attendees can get lunch or snacks to invigorate their minds and soul. 

Information and Merch Stand

If you have any questions you can head to the information stand where volunteers are happy to help guide you in the right direction. At the same place we'll be selling sTARTUp Day merch so bring your wallet with you! 

VIP Lounge

The VIP Lounge is the place where the investor and executive ticket owners can network with each other and relax. Grab some snacks and good coffee and enjoy each other's company.