BLOG
How to pitch complex ideas to any investor
19.02.2026
Kerli Luks (Muun Health) and Terje Eichelmann (Lightcode Photonics) discussed one of the hardest problems in fundraising: how to explain highly complex, science-heavy products to investors. The seminar was moderated by Seren Rumjancevs (Dealum).
The Defence Economy: Investments That Shape Tomorrow’s Safety
19.02.2026
In today’s geopolitical reality, defence is no longer a niche sector driven by political cycles. It has become a structural part of...
AI Act & GDPR: The Rules That Can Make or Break Your Startup
16.02.2026
Many startups believe regulation is something they can deal with later — after traction, after funding, after product–market fit. At sTARTUp Day,...
Ask for What You’re Worth: real stories behind confidence, careers, and growth in tech
16.02.2026
At sTARTUp Day, the seminar Ask for What You’re Worth: Your Unapologetic Playbook for Growth From Women in Tech tackled a question...
Why Nobody Cares About Your Brand on Social (and How to Fix It)
16.02.2026
Most brands are not ignored on social media because they are bad. They are ignored because they are forgettable. At sTARTUp Day,...
From Overwhelm to Ownership: The Hidden Patterns That Separate Breakthrough Founders from Burnout
16.02.2026
In startups, pressure is often treated as a temporary phase — something to push through until things calm down. At sTARTUp Day,...
From Ideas to Impact: What Drives Tomorrow’s Companies?
16.02.2026
Building companies that matter is rarely about having the perfect idea. More often, it is about curiosity, speed, and the willingness to...
When do you know that enough is enough?
16.02.2026
Founders are told to “never give up.” Real life is more complicated. At sTARTUp Day, Anne-Liisa Elbrecht (Head of Tehnopol Startup Incubator)...
Burning My Academic Career to Build Deep Tech in the Valley of Death
16.02.2026
Leaving academia to build a deep-tech company is often framed as a bold career move. At sTARTUp Day, the keynote Burning My...
How We Raised $72M and Sold to Netflix: A Decade of Building Ready Player Me
16.02.2026
Startup stories often sound clean and inevitable in hindsight. Funding rounds, logos, exits — everything appears to follow a straight line. At...
AI in Content Production: Augmenting, Not Replacing, Creative Craft
10.02.2026
Artificial intelligence is often framed as a threat to creative work — a force that will replace artists, automate storytelling, and flood...
XR 2.0: Emerging Potential After the Hype Collapse
10.02.2026
For more than two decades, XR has repeatedly been described as the next big thing. Each wave of hype promised mass adoption,...
Founder’s Guide to Networking at Startup Conferences: What Actually Works
10.02.2026
Networking is often described as a necessary evil of startup life. Something founders know they should do, but rarely feel comfortable doing...
Why Great Science Fails — and How to Build Ventures That Don’t
09.02.2026
Great science alone does not build great companies. This uncomfortable truth sits at the heart of many deep-tech failures — not just...
Founder-Led Growth: How Real Voices Turn LinkedIn into a Revenue Channel
09.02.2026
LinkedIn is often described as necessary but uncomfortable. Many founders know they should be active there, yet hesitate — worried about sounding...
Creativity drives the game in both research and entrepreneurship
09.02.2026
Although creativity has often been associated primarily with the fine arts, no field of life can do without it, least of all...
Startup Talk for Youth: how to take your first steps and learn from founders’ mistakes
09.02.2026
At sTARTUp Day, Startup Talk for Youth: How to Make Your First Steps and What We Can Learn from Founders brought together...
sTARTUp Pitching 2026 winners are ImpactPCB and LifeGlue
30.01.2026
The sTARTUp Pitching concluded with significant investments from investors and awards from partners, recognising startups with validated technologies, early traction and strong...
Meet the sTARTUp Pitching 2026 TOP 5 finalists
30.01.2026
After a highly competitive pitching process, five standout startups have made it to the final stage of sTARTUp Pitching. Tonight, Thistle, LifeGlue,...
Deep Tech in Estonia: From Scientific Discovery to Scalable Companies
28.01.2026
Mariann Proos, DeepTech Sector Project Lead at Startup Estonia, shared her insights in an interview that explored what defines deep tech entrepreneurship,...
Estonian Government Launches a New Engine of Economic Growth with €12.6 Million
28.01.2026
On the side events day at sTARTUp Day, Minister of Economic Affairs and Industry Erkki Keldo announced a new chapter in Estonian...
EstBAN syndicate led by Heidi Kakko and Martin Goroško will offer up to €200 000
23.01.2026
For the ninth time, the Estonian Business Angels Network (EstBAN) is assembling a joint investment for the winner of sTARTUp Pitching. The...
Creating a good life: Rainer Olbri on dreaming, routine, and meaningful work
22.01.2026
For Rainer Olbri, dreaming is less about setting goals and more about paying attention to what genuinely interests him. As Bolt’s Creative...
sTARTUp Day Survival Guide 2026
21.01.2026
sTARTUp Day celebrates its 10th jubilee on January 28–30, 2026, bringing together the most startup-minded business community in the Baltics. To help...
The Ultimate Truth of Success
21.01.2026
By Dr Asif Chowdhury All of us would like to win; we do not want to discover ourselves on the losing side....
Kyrylo Martyniuk: Growing up in war and building a defence startup at 18
20.01.2026
For Kyrylo Martyniuk, war has been a reality for much of his life. He grew up during a period in which conflict...
The Science of Happiness: A Conversation with Dr. Axel Bouchon
19.01.2026
Dr. Axel Bouchon is a neuroscientist, biochemist, author, and serial entrepreneur whose work explores one central question: what makes our brains truly...
Andrus Purde about Outfunnel’s Journey: Random Encounters and the Impact of AI
17.01.2026
Building a startup is never a straight path to success. It is a blend of strong intuition, painful lessons, and clever strategic...
How to make your Dealum profile stand out at sTARTUp Day
16.01.2026
Founders spend hours on Brella, chasing investor meetings. They perfect their pitch deck, rehearse their elevator pitch, and optimize every second of...
Swedbank: Your Bold Ideas, Backed by Us!
15.01.2026
Every business starts with a moment of inspiration, when an idea won't go away and you ask yourself, 'What if...?' The most...
Patents for startups: Have I got an invention?
13.01.2026
Patent protection is seen as valuable asset by many startups and investors. It can also give commercial advantages over the competition. While...
From medicine to MIT: Marius Ursache on the mindset behind building innovation-driven companies
09.01.2026
Marius Ursache has built his career across medicine, design, entrepreneurship, and AI. This path looks unconventional from the outside, but reveals a...
Julia Bialetska on people, persistence, and the cost of leadership
07.01.2026
Julia Bialetska is the Co-founder and CEO of S.Lab, a company creating natural alternatives to foamed plastic. With a background in biotechnology...
Dejan Davidovic on building a crypto company that chooses integrity over hype
02.01.2026
Dejan Davidovic is the co-founder and Chief Operations and Integrity Officer of Kriptomat, a licensed crypto investment platform serving hundreds of thousands...
Marketing gone wrong: the IP mistakes we’ve all made
22.12.2025
Helery Maidlas, Sorainen Associate (Competition and Regulatory) Startup marketing is supposed to be bold, fast and slightly reckless. You are trying to cut...
How CrystalSpace grew from science into a deep tech company
19.12.2025
CrystalSpace is a clear example of how knowledge born out of a student satellite project can evolve into a deep tech company...
Your startup’s first office: 5 essentials every founder should know
18.12.2025
Choosing your first proper workspace is a milestone for any startup. It’s a sign you’re growing, hiring, and committing to bigger goals....
The sTARTUp Day Pitching TOP30 is here!
18.12.2025
The sTARTUp Day Pitching TOP30 brings together 30 early-stage startups from the Baltics, Nordics, and beyond that have stood out in a...
Securing the skies: How TalTech and HexTech are advancing drone detection at sTARTUp Day 2026
15.12.2025
In 2026, TalTech will be back at sTARTUp Day - this time with its own dedicated booth and a seminar focused on...
Uppercut Studios: building the future of virtual production in South Estonia
12.12.2025
Tartu Centre for Creative Industries sat down with Indrek Saarmets, Creative Producer at Uppercut Studios, to explore how one of South Estonia’s...
Building With Purpose: Sultan Akif on Growth, Impact and the Good Life
25.11.2025
Sultan Akif will take the stage at sTARTUp Day 2026 to share how founders can build startups that grow fast and make...
Speaker Contest winner Max Simmonds on why children’s data isn’t safe
14.11.2025
This year’s sTARTUp Day Speaker Contest brought together dozens of inspiring ideas, but one topic stood out above the rest. Max Simmonds,...
Between Top Executive and Startup Founder: Rain Vääna’s Honest Comparison of Two Worlds
04.11.2025
Rain Vääna, a man who knows exactly what it means to start from scratch, will take the sTARTUp Day stage. After more...
Your most exciting story could be on the sTARTUp Day stage
26.08.2025
Applications are now open for the sTARTUp Day Speaker Contest, where anyone has the chance to step in front of thousands of...
"You are responsible for making your life good": Hristo Neiland, Program Manager
03.07.2025
This year, sTARTUp Day welcomes a new Program Manager – Hristo Neiland. He is the head of the Estonian Disc Golf Association...